THE USE OF ARTIFICIAL INTELLIGENCE IN ESPORTS: PROSPECTS AND PROBLEMS

Abstract

The article analyzes the use of artificial intelligence in esports. It is noted that the fact that AI technology has been developing rapidly in recent years makes its impact on the gaming industry particularly significant. On the one hand, games created with advanced artificial intelligence allow players to improve the gaming experience by creating a more interesting game (creating a more realistic virtual environment). On the other hand, AI-enabled games provide better game mechanics and help players train and improve their skills. These circumstances necessitate the study of the legal regulation of artificial intelligence in esports. The study pays special attention to the role of AI-based bots that can simulate real-life scenarios and provide players with the opportunity to train and improve their skills, and to the analysis of opportunities to provide players with realtime feedback on their performance. At the same time, the author analyzes the complexities of legal regulation of the use of artificial intelligence in various spheres of life, including esports. The author analyzes the provisions of the European Union acts on this issue. It is concluded that, in general, artificial intelligence plays an important role in the esports industry. Thus, optimization of video games through the use of artificial intelligence, training, and analytics help players become more competitive and create the tools necessary for teams to succeed. However, there are problematic issues regarding legal regulation and abuse of athletes. It is concluded that as the esports industry continues to evolve, artificial intelligence remains an important component of the gaming experience and there is a need to adapt legislation to meet new challenges.